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IKEA's Genius Campaign, "Wherever Life Goes"

This entry was originally posted to LinkedIn in November 6, 2025. Click here to read the original. This campaign is so genius; IKEA has such a strong brand that they don't even need to showcase a single product to effectively promote themselves. This campaign is especially striking because it leans into how IKEA's products are inherently woven into one's life, and I am no exception: As a military brat, IKEA was one of the few constants in my childhood defined by constant cha

Abby Johnson

Nov 61 min read

Why Even Seasoned Creatives should Frequently Review Basic Design Software Training

This entry was originally posted to LinkedIn in October 2025 and has since been altered to best suit the blog format. Click here to read the original. If you use Adobe Illustrator at all, I highly recommend reviewing a comprehensive basics course — especially to my fellow young professionals. I recently took Tony Harmer's Illustrator 2025 Essential Training , part of an Adobe partnership with LinkedIn Learning. Here’s why: Even if you’re a seasoned Illustrator user, unless y

Abby Johnson

Nov 62 min read